The Ultra bottle is the result of a 5-12 months quest by Johnnie Walker’s proprietor, Diageo, to find the most sustainable and lightest packaging feasible though retaining the posh aura on the franchise and its Particular blend of whiskies, which involve ultra-exceptional Oban, Brora, Royal Lochnagar, and a number of other ghost distilleries.

The end result observed glass being hand-blown into a teardrop shape. For The very first time from the manufacturer’s background, the iconic square Johnnie Walker bottle has actually been reformed. 

Johnnie Walker’s 5 years of research and progress have meant the knowledge received is becoming utilized through the array of Diageo products and solutions.

At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has actually been produced by adopting a examination-and-master model, developing and Discovering without limitation and imagining what the future of lightweight luxury packaging could carry.

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The reveal of Johnnie Walker Blue Label Ultra alerts the brand’s dedication to innovation, with hopes that the bottom-breaking design could inspire the greater high-class, lightweight, and minimal-carbon whisky bottles of tomorrow.

Together with exterior glass makers, the brand name rethought all elements of how the bottle is designed, designed and transported: from hand-blowing the glass, to utilizing a teardrop shape which, for The very first time ever, intended reforming the iconic Johnnie Walker sq. bottle.

Johnnie Walker Blue Label Ultra may be the brand name’s lightest 70cl Scotch whisky glass bottle thus far and also to the ideal of your manufacturer’s knowledge and study, the entire world’s lightest 70cl Scotch whisky glass bottle2 . The design requires bold strides and dares to experiment having a recognised paradigm of luxurious.  

Created via a examination-and-find out product with exterior glass makers, this light-pounds bottle contains a handblown teardrop form that reimagines Johnnie Walker's legendary square style, exemplifies the way forward for lightweight, and allows find new prospects for lighter, lower carbon packaging possibilities.

We're listed here everytime you're prepared to go ahead and take plunge with Johnnie Walker and explore cocktail recipes, new solution launches and the most up-to-date from our globe of whisky.

Diageo has said that the “Beforehand claimed ‘lightest pounds scotch whisky bottle’ was introduced by a United kingdom retailer and weighed about 298 grams.” 

The Johnnie Walker Blue Label Ulta in its cradle and box. Credit: Diageo In addition to this, Diageo has declared that a royalty-absolutely free license to your patent might be presented to anyone who needs to affix Johnnie Walker in its mission. Lindley explained: “As opposed to maintain get more info this new understanding near our upper body, we’re fired up to be offering a royalty-absolutely free licence to our granted United kingdom patent to the planet.

Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dark chocolate and florals

“We’re probably about twelve months from Those people first products hitting the market as a result of the lightweighting program.”

This can be a a person-off bottle for now illustrating the art of the attainable, as being a structure experiment and redefining lightweight as luxurious. We will keep on to use these learnings throughout the broader Diageo variety.

Dr. Walker sought out liquids from distilleries which include Oban, Brora and Royal Lochnagar, as well as a amount of ghost whiskies, first manufactured in distilleries which have because shut.

Johnnie Walker got down to advance the spirits field by experimenting with lightweight glass for its luxurious whiskies, motivated from the development in direction of 'delicate' in lieu of 'large' luxurious. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.